Original research

30% of calls to Italian restaurants go unanswered

Original research by Maestro on Italian restaurants: nearly a third of calls go unanswered, causing losses up to €10,000/month.

Published: May 22, 2026

30%: of calls go unanswered
€3k-10k: revenue lost per month
60%: of callers want to book
€35: average spend per guest

Methodology

Data comes from two sources:

Self-reported survey of 47 Italian restaurant operators (January 2025 - May 2026). Participants reported daily call volume, unanswered call rate, and estimated lost revenue.
Aggregated anonymized usage data from the Maestro voice AI assistant. Usage data reflects actual behavior of restaurants using Maestro to handle calls.

Limitations: the survey sample (n=47) is small and limited to restaurants that interacted with Maestro. Results may not be representative of all Italian restaurants. Lost revenue estimates are based on assumptions (€35 average spend, 60% booking intent) derived from industry literature.

Detailed data

Metric	Value	Source
Unanswered call rate	30%	Survey (n=47)
Callers wanting to book	60%	Industry literature
Average spend per guest	€35	Maestro aggregated data
Monthly lost revenue (average)	€3,000-10,000	Calculated from data
No-show rate	10-20%	Industry literature
No-show reduction with reminders	up to 70%	Industry literature

Table 1: Key metrics from Maestro's research on missed calls in Italian restaurants

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How to cite this research

Ilter, B. (2026). Costo delle Chiamate Perse nei Ristoranti Italiani. Maestro by Kardesler SRLS. https://www.mymaestro.app/ricerca

Kardesler SRLS

Rome, Italy

Methodology

Data comes from two sources:

Self-reported survey of 47 Italian restaurant operators (January 2025 - May 2026). Participants reported daily call volume, unanswered call rate, and estimated lost revenue.
Aggregated anonymized usage data from the Maestro voice AI assistant. Usage data reflects actual behavior of restaurants using Maestro to handle calls.

Detailed data

Metric	Value	Source
Unanswered call rate	30%	Survey (n=47)
Callers wanting to book	60%	Industry literature
Average spend per guest	€35	Maestro aggregated data
Monthly lost revenue (average)	€3,000-10,000	Calculated from data
No-show rate	10-20%	Industry literature
No-show reduction with reminders	up to 70%	Industry literature

Table 1: Key metrics from Maestro's research on missed calls in Italian restaurants

30% of calls to Italian restaurants go unanswered

Key findings

Methodology

Detailed data

Calculate how much your restaurant loses

How to cite this research

30% of calls to Italian restaurants go unanswered

Key findings

Methodology

Detailed data

Calculate how much your restaurant loses

How to cite this research